ALPLA: Bringing New Packaging Types to Market Maturity More Quickly

I have been a keen user of the Store Visualizer software solution since I joined ALPLA’s Product Design department. I find it fascinating how this tool allows us to bring our initial design ideas to life, so to speak, at a very early stage in the development process. We can simulate prototypes down to the very last detail – glossy or matt surfaces, the colors, the fill level in the case of transparent bottles, the light situation on the store shelf. Something that we thought a lot about interna...